Table of Contents

 

 

 

 

Preface

6

 

Introduction

8

 

So You Want to Be a Graphic Designer?

 

 

On Being an Influence

14

 

Milton Glaser

 

 

The Quotable Designer

16

 

The Ideal Employee

 

 

SECTION ONE

 

 

Design Specialties

18

I

Editorial

 

II

Corporate Design

 

III

Book Design

 

IV

Music /CDs

 

V

Information Design

 

VI

Advertising and Branding

 

VII

Environmental

 

VIII

Interaction K. Motion

 

X

Type and Lettering

 

 

The Quotable Designer

230

 

Advice to Aspiring Designers

 

 

SECTION TWO

 

 

Design Businesses

220

 

Freelancers

 

 

Small Studio

 

 

Partnerships

 

 

Medium Firm

 

 

Large Firm

 

 

The Quotable Designer

308

 

Major Influences

 

 

SECTION THREE

 

 

Design Options

310

 

Grossing Disciplines

 

 

Entrepreneurs

 

 

Authorship

 

 

The Quotable Designer

336

 

Design Personality

 

 

SECTIONEOUR

 

 

Design Education

333

 

Undergraduate

 

 

Graduate School

 

 

Continuing Education

 

 

Art Schools and Colleges: A Selection

 

 

Appendix

364

 

Resources

 

 

Selected Bibliography

357

 

Recommended

 

 

Reading

 

 

Index

368

 

Designers