Table
of Contents
|
|
|
|
|
|
About the Authors |
vii |
|
|
Companion Website |
viii |
|
SECTION A |
CONCEPT
AND MANAGEMENT |
1 |
|
1 |
Introduction to Events Management |
3 |
|
2 |
Events Destinations Management |
29 |
|
3 |
Event Entrepreneurship |
46 |
|
4 |
Human Resource Management |
63 |
|
SECTION B |
FINANCE
AND LAW |
83 |
|
5 |
Financial Management in the Events Industry |
85 |
|
6 |
Costing, Pricing and Capital in the Events Industry |
111 |
|
7 |
Project Management and Financing |
141 |
|
8 |
Legal, Security, Safety and Risk Management |
163 |
|
SECTION C |
MARKETING
AND MEDIA |
187 |
|
9 |
Event Sponsorship |
189 |
|
10 |
Marketing Process, Communications and Public Relations |
207 |
|
11 |
New Multimedia Technology for Events Organisers |
237 |
|
SECTION D |
PREPARATION
AND OPERATION |
255 |
|
12 |
Events Assessing, Planning and Monitoring |
257 |
|
13 |
Event Logistics - an integrated approach |
275 |
|
14 |
Event Production, Design and Lighting |
295 |
|
SECTION E |
EVENTS AND
BEYOND |
323 |
|
15 |
Sustainable Festivals and Events |
325 |
|
16 |
Long-Term Legacy and Impacts |
344 |
|
17 |
The Future of the Events Industry |
361 |
|
|
References |
376 |
|
|
Index |
385 |
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