Table of Contents

 

 

 

 

Foreword

 

 

How to Use this Book

 

 

Acknowledgments

 

 

About the Author

 

 

Reviewers

 

Chapter 1

About Health Literacy

 

Chapter 2

Assessing Health Literacy

 

Chapter 3

Assessing Readability with Grade Level Formulas

 

Chapter 4

Business Side of Health Literacy

 

Chapter 5

Communicating When Patients Feel Scared, Sick, and Overwhelmed

 

Chapter 6

Confirming Understanding: Feedback from Interviews, Focus Groups, and Usability Testing

 

Chapter 7

Confirming Understanding: Teach-Back Technique

 

Chapter 8

Decision Aids & Shared Decision-Making

 

Chapter 9

Document Design

 

Chapter 10

Environment of Care: Entrances, Questions, Signs, and Feng Shui

 

Chapter 11

Ethics of Simplicity

 

Chapter 12

Forms and Other ?Reading-To-Do? Documents

 

Chapter 13

General Public: Talking with Patients About What They Learn from the Media

 

Chapter 14

Humor and Healing

 

Chapter 15

Interpreters and Translations

 

Chapter 16

Jargon, Acronyms, and Other Troublesome Words

 

Chapter 17

Know Your Audience: Children and Youth

 

Chapter 18

Know Your Audience: Culture and Language

 

Chapter 19

Know Your Audience: Emotions & Cognition

 

Chapter 20

Know Your Audience: Hearing Loss

 

Chapter 21

Know Your Audience: Literacy

 

Chapter 22

Know Your Audience: Older Adults

 

Chapter 23

Know Your Audience: Vision Problems

 

Chapter 24

Listening & Speaking

 

Chapter 25

Metaphors, Similes, and Analogies

 

Chapter 26

Numeracy

 

Chapter 27

Organizational Efforts: Health Literacy at Community, Statewide, and National Levels

 

Chapter 28

Plain Language

 

Chapter 29

Question-Asking

 

Chapter 30

Regulatory and Legal Language

 

Chapter 31

Stories

 

Chapter 32

Teaching & Learning

 

Chapter 33

Technology: Audio Podcasts

 

Chapter 34

Technology: Blogs and Other Social Media

 

Chapter 35

Technology: Email & Text Messaging

 

Chapter 36

Technology: Interactive Multimedia

 

Chapter 37

Universal Design in Communication

 

Chapter 38

Visuals

 

Chapter 39

Writing for the Web

 

Chapter 40

X-Tras

 

Chapter 41

You: Empathy and Humanity

 

Chapter 42

Zest and Pizzazz