Book Detail
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Trade > Sports & Recreation
Sport, Advertising and Global Promotional Culture
Jackson, Steve
ISBN 13: 
9781138940994
ISBN 10: 
1138940992
Category: 
Sports & Recreation
Edition: 
1
Publisher: 
Taylor & Francis
Publication Date: 
05/2021
Format: 
Cloth
Status: 
Not Yet Published
Imprint: 
Routledge
Affiliation: 
University of Otago, New Zealand
Audience: 
College/higher education
Weight: 
2
Retail Price: 
150.00 (Tentative Price May Change)
Quantity On Hand: 
0
Quantity On Order: 
0
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Synopsis:

This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.


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