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Book Detail
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Managing Health Care Business Strategy
Moseley III, George B.
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Previous ISBN (13): 9780763734169 Category: Health Administration Publisher: Jones & Bartlett Learning Imprint: Jones & Bartlett Learning Affiliation: Lecturer in Health Law and Management, Department of Health Policy and Management, Harvard School of Public Health, Boston, Massachuset
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Synopsis:
Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout.
Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives.
The Second Edition:
• Explores the most commonly used strategy options along with practical guidelines on when and how to use them
• Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal
• Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies
Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world.
The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education.
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