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Health Administration > Health Administration
Essentials of Health Care Marketing, Fourth Edition
Berkowitz, Eric N.
ISBN 13: 
9781284094312
Previous ISBN (13): 
9780763783334
ISBN 10: 
1284094316
Category: 
Health Administration
Edition: 
4
Publisher: 
Jones & Bartlett Learning
Format: 
Paperback
Status: 
Active
Imprint: 
Jones & Bartlett Learning
Affiliation: 
Professor Emeritus, University of Massachusetts, Amherst, Massachusetts
Pages: 
592
Weight: 
1.31
Retail Price: 
110.95
Quantity On Hand: 
0
Quantity On Order: 
0
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Synopsis:
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.

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