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Book Detail
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Research Methods and Design in Sport Management
Andrew, Damon P.S.
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Previous ISBN (13): 9780736073851 Category: Health / Physical Education Publisher: Human Kinetics Audience: College/higher education
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Synopsis:
As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management. An invaluable resource for both students and practitioners, the text first helps readers understand the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills: How to conduct a thorough literature review Theoretical and conceptual frameworks to guide the research process How to develop appropriate research questions and hypotheses Techniques for conducting qualitative, quantitative, and mixed- methods research Methods for analyzing data and reporting results The second edition introduces a new section on emerging methods and trends in the field, including social network analysis (SNA) and sport analytics. Readers will be exposed to methods of SNA data collection and interpretation, as well as how to collect and analyze data and communicate the results of sport analytics research. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples
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