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Book Detail
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Managing Innovation:
Understanding and Motivating Crowds
Brem, Alexander, Ed.
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Publisher: World Scientific Publishing NOTE: THIS IS A NON-RETURNABLE ITEM
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Synopsis:
Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management and provides an international, disciplinary approach across its broad coverage of topics. Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach. Readership: Students and practitioners in the fields of technology and innovation management.
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