While medical language is soaked in metaphor, medicine – that is, medical culture, clinical practice, and medical education – outwardly rejects metaphor for objective, literal scientific language. Arguing that this is a misstep, this book critically considers what embracing the use of metaphors, similes and aphorisms might mean for shaping medical culture, and especially the doctor-patient relationship, in a healthy way. It demonstrates how the landscape of medicine may be reshaped through metaphor shift and is an important work for all those interested in the use of language in medicine.