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Book Detail
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Marketing Communications in Tourism and Hospitality:
Concepts, Strategies and Cases
McCabe, Scott
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Category: Hospitality / Food Service Publisher: Taylor & Francis Affiliation: Nottingham University Business School, UK
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Synopsis:
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
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