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Book Detail
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The Competitive Edge: Advanced Marketing for Dietetics Professionals:
Advanced Marketing for Dietetics Professionals
King, Kathy
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Previous ISBN (13): 9780781798969 Publisher: Jones & Bartlett Learning Imprint: Jones & Bartlett Learning
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Synopsis:
The third edition of The Competitive Edge: Advanced Marketing for Dietetics Professionals, edited and co-written by noted marketer Kathy King, provides essential information to help dietitians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant.
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